Biggest leak first. Everything else in 14 days.
Three steps, in order. You see value before we've spoken, and results before the month is out.
We score your store before we speak.
We go through your store the way a customer does: we sign up, add to cart, leave, and see what happens next. Then we score what we find.
- 0 · 10 · 20
Capture
Whether visitors you paid for leave an email.
- 0 · 10 · 20
Welcome
What new subscribers receive.
- 0 · 10 · 20
Abandonment
What happens after a cart or checkout is left.
- 0 · 10 · 20
Campaigns
How often and how well you email your list.
- 0 · 10 · 20
Deliverability
Whether your emails reach the inbox.
Each category scores 0, 10 or 20. The £ figure is what those gaps are likely costing you each month, estimated conservatively and rounded down.
Your biggest leak fixed in 24 hours. The full system in 14 days.
- Day 1
Audit and baseline. We record your numbers before we touch anything.
- Within 24 hours
Your biggest leak, fixed and live.
- Day 2
Deliverability, list cleaning and Klaviyo cost cleanup.
- Days 4–8
The next leaks, in order: capture, welcome, browse and site abandonment.
- Days 9–11
Post-purchase, replenishment or subscriptions, back-in-stock and win-back.
- Days 12–13
QA across devices and inboxes. Everything live.
- Day 14
Handover, then 30 days of care.
- +30 days
A results report and a fresh Leak Score.
Everything a store needs after the click.
Capture
- Pop-up and SMS opt-in
- Welcome series
- List growth offers
Convert
- Browse abandonment
- Cart and checkout abandonment
- Site abandonment
Bring back
- Post-purchase
- Replenishment and subscriptions
- Back-in-stock and win-back
Protect
- SPF, DKIM and DMARC set up
- List cleaning and sunset flow
- Klaviyo cost cleanup
Account
- Attribution set up properly
- Reports checked against Shopify
Simple, fast, and in your control.
Your accounts, our own login
You add us as a user in Klaviyo and Shopify. Never shared passwords, and you can remove us any time.
One sign-off round per stage
You see it once, you approve it once.
Feedback within 48 hours
Or we go live as drafted, so nothing stalls.
Then we keep it growing, every week.
- 1
Plan
The month mapped out before it starts.
- 2
Send
Campaigns and SMS every week.
- 3
Test
Every month, logged in the Floro Index.
- 4
Report
Every Monday: last week's numbers, checked against Shopify.
- 5
Rescore
A fresh Leak Score every quarter, so you can see the score move.
Let's find your biggest leak.
Send us your store. You'll get your score, your top three leaks and what they're worth, in £. No call needed.
Prefer email? sam@floro.co.uk